Archive for May, 2017

I wonder about the days of Vinyl Records, Printed Books, experiences of touch and feel shopping and many such things that look centuries old now. Everything we do nowadays is either digital or Digital! Such is the descriptive nature of digital, human race is changing into the digital race.

Human beings can now, without any doubt be pronounced as “digital beings”.

If we talk about digital statistics, some of them are so loud, they are next to unbelievable yet real. Let’s talk numbers;

digital world… Look beyond!

Global Population stands at 7.497 Billion(April 2017), with 54% urban and rest rural. Can we guess what will be the internet penetration ? It’s 51%. That means 3.8 Billion people have access to Internet everyday ? Does that sound crazy? Give it a thought – people who don’t use  internet are increasingly in the minority, as of today!

age of social beings…

Now, imagine active social media users ? If I say 2.907 Billion people are actively using social media today (39% of the global population) will it amaze you ? Every second we’ve got 14 new social media users, more than 1 million new users per day.

facebook is winning hearts…

Facebook alone has got 1.96 Billion Monthly Active Users with 61% of the users using Facebook everyday! No surprise to know that 89% users use Facebook through their Mobile Devices.

future is mobile…

If i say, 66% of the global population is now using mobile phones! How will that sound to you? And here I’m talking only about the “Unique Users”(4.96 Billion). Can you recollect those golden days when we used to dial numbers from our wired telephones!

Google in its I/O 2017 developer conference revealed some statistics that can blow our mind. Google play has over 1 Billion monthly active users. Last year alone, 82 Billion apps were downloaded through Google Play!

trillion dollar e commerce..

Last year, 1.61 billion people have opted for shopping through e commerce amounting upto $1.915 trillions and this is just a 22% of the population. Imagination is the limit for the scope of digital business in future.

digital transformation is real…

I’m sure you might be as amazed as me after looking at these statistics. It’s time we think digital and align our businesses accordingly. Digital Transformation isn’t just a plan, it’s a process. We at Enthusionz take utmost care in devising digital transformations and I’m honoured to mention our achievement of empowering 100 brands towards the digital revolution.

If you’ve not framed your digital media strategy yet, do it today; atleast initiate it!

You might afford to miss a revolution, not an “evolution”

Don’t treat these statistics as mere numbers, they are Humans with the digital soul and pronounced rightly as “digital beings”

Note: digital beings, vol 2 will have some crazy facts and numbers! Stay connected.

Stay digital,

Zargar Basharat Abbas

twitter: @bazargar