Posts Tagged ‘Facebook’

“Social Media” – The term which can be heard everywhere, nowadays; whether you are watching television, reading newspaper, surfing net or just having a discussion over a cup of Tea with your friend! ¬†Social Media is conquering nook and corners of the world, it has infact conquered your mind and the Soul!

If you ask me to define Social Media, I would say, it is a “Lifeline” which you can gift to your¬†Brand“,

Social Media¬†does nothing as wonderful as giving “Life”¬†to your Brand! It gives Brand the Freedom of Expression.

Social Media is indeed the biggest Marketing Revolution of 21st Century. It has changed the way Brands used to communicate and respond.

So Now the Question arises whether being¬†“Just”¬†present on Social Media Network” is enough for the Brand or the Company??

Being a Social Media Marketer, (still in learning phase) I would say,

Being¬†“Just”¬†present on¬†Facebook¬†or any other Social Media Network without any Proper¬†Strategy¬†is Like standing on a¬†High Street, on the busy weekend, that too¬†Fully Naked

Can You afford that, If Yes? Then You are doing a wonderful Job, You are letting Your Brand to be ripped in Public!

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“Don’t Just Collect fans like baseball cards, You need to Engage them”

 Think in this manner, If there is any negative article in newspaper regarding your brand, it goes to particular region and stays for a day or two or at max a week,

But if the same thing goes online, it spreads like “Fire”, anybody, anywhere can access it and stays there forever! You can “Google” it even after decades. Afterall “Google” is shaping as the Memory¬†Center¬†of the Techno_Man!

Social Media needs a proper strategy. We need to understand the power of Social Media. It can do wonders for the Brand, if Managed properly.

Social Shop – “Make Your Shop Attractive”

Being on Social Media(eg, Facebook) is Like having a Shop on the high street where you have 900 million people around you!

So you cannot afford to have a Shop which is Looking Pathetic, Not Maintained properly, Not Representing the Brand which you want to create.

¬†So What you need to do is “Have a Shop which attracts your Customers and sends right signals to them”.

As “David Meerman Scott” rightly says,

“You can Buy attention (Advertising)

 You can Beg for attention from the media (PR)

 You can Bug people one at a time to get attention (Sales)

 or

¬†You can Earn attention by creating something interesting and valuable and then publishing it online for free”

It is advised not to take any chances with Social Media, either be present properly or don’t even try to have a social profile!!

¬† ¬† ¬† ¬† ¬† ¬† ¬†Call is Yours! You can even Neglect this “Biggest Marketing Revolution of 21st Century” –

As Weirdest things Still happen in this world..!!

“BAZ”

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