Posts Tagged ‘Marketing’

I wonder about the days of Vinyl Records, Printed Books, experiences of touch and feel shopping and many such things that look centuries old now. Everything we do nowadays is either digital or Digital! Such is the descriptive nature of digital, human race is changing into the digital race.

Human beings can now, without any doubt be pronounced as “digital beings”.

If we talk about digital statistics, some of them are so loud, they are next to unbelievable yet real. Let’s talk numbers;

digital world… Look beyond!

Global Population stands at 7.497 Billion(April 2017), with 54% urban and rest rural. Can we guess what will be the internet penetration ? It’s 51%. That means 3.8 Billion people have access to Internet everyday ? Does that sound crazy? Give it a thought – people who don’t use  internet are increasingly in the minority, as of today!

age of social beings…

Now, imagine active social media users ? If I say 2.907 Billion people are actively using social media today (39% of the global population) will it amaze you ? Every second we’ve got 14 new social media users, more than 1 million new users per day.

facebook is winning hearts…

Facebook alone has got 1.96 Billion Monthly Active Users with 61% of the users using Facebook everyday! No surprise to know that 89% users use Facebook through their Mobile Devices.

future is mobile…

If i say, 66% of the global population is now using mobile phones! How will that sound to you? And here I’m talking only about the “Unique Users”(4.96 Billion). Can you recollect those golden days when we used to dial numbers from our wired telephones!

Google in its I/O 2017 developer conference revealed some statistics that can blow our mind. Google play has over 1 Billion monthly active users. Last year alone, 82 Billion apps were downloaded through Google Play!

trillion dollar e commerce..

Last year, 1.61 billion people have opted for shopping through e commerce amounting upto $1.915 trillions and this is just a 22% of the population. Imagination is the limit for the scope of digital business in future.

digital transformation is real…

I’m sure you might be as amazed as me after looking at these statistics. It’s time we think digital and align our businesses accordingly. Digital Transformation isn’t just a plan, it’s a process. We at Enthusionz take utmost care in devising digital transformations and I’m honoured to mention our achievement of empowering 100 brands towards the digital revolution.

If you’ve not framed your digital media strategy yet, do it today; atleast initiate it!

You might afford to miss a revolution, not an “evolution”

Don’t treat these statistics as mere numbers, they are Humans with the digital soul and pronounced rightly as “digital beings”

Note: digital beings, vol 2 will have some crazy facts and numbers! Stay connected.

Stay digital,

Zargar Basharat Abbas

twitter: @bazargar


“Social Media” – The term which can be heard everywhere, nowadays; whether you are watching television, reading newspaper, surfing net or just having a discussion over a cup of Tea with your friend!  Social Media is conquering nook and corners of the world, it has infact conquered your mind and the Soul!

If you ask me to define Social Media, I would say, it is a “Lifeline” which you can gift to your Brand“,

Social Media does nothing as wonderful as giving “Life” to your Brand! It gives Brand the Freedom of Expression.

Social Media is indeed the biggest Marketing Revolution of 21st Century. It has changed the way Brands used to communicate and respond.

So Now the Question arises whether being “Just” present on Social Media Network” is enough for the Brand or the Company??

Being a Social Media Marketer, (still in learning phase) I would say,

Being “Just” present on Facebook or any other Social Media Network without any Proper Strategy is Like standing on a High Street, on the busy weekend, that too Fully Naked

Can You afford that, If Yes? Then You are doing a wonderful Job, You are letting Your Brand to be ripped in Public!


“Don’t Just Collect fans like baseball cards, You need to Engage them”

 Think in this manner, If there is any negative article in newspaper regarding your brand, it goes to particular region and stays for a day or two or at max a week,

But if the same thing goes online, it spreads like “Fire”, anybody, anywhere can access it and stays there forever! You can “Google” it even after decades. Afterall “Google” is shaping as the Memory Center of the Techno_Man!

Social Media needs a proper strategy. We need to understand the power of Social Media. It can do wonders for the Brand, if Managed properly.

Social Shop – “Make Your Shop Attractive”

Being on Social Media(eg, Facebook) is Like having a Shop on the high street where you have 900 million people around you!

So you cannot afford to have a Shop which is Looking Pathetic, Not Maintained properly, Not Representing the Brand which you want to create.

 So What you need to do is “Have a Shop which attracts your Customers and sends right signals to them”.

As “David Meerman Scott” rightly says,

“You can Buy attention (Advertising)

 You can Beg for attention from the media (PR)

 You can Bug people one at a time to get attention (Sales)


 You can Earn attention by creating something interesting and valuable and then publishing it online for free”

It is advised not to take any chances with Social Media, either be present properly or don’t even try to have a social profile!!

             Call is Yours! You can even Neglect this “Biggest Marketing Revolution of 21st Century” –

As Weirdest things Still happen in this world..!!