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Social Brands – A Way to Go!
Social Media Marketing – the buzz is all-around and why it should not! Social Networking sites mainly Facebook, twitter etc have made People, Brands more social, and have no doubt shrunken the world! We are just a tweet or an update away! Facebook, if considered as a country, would have been 3rd highest populated one (with 900+ Million people), after China and India.
Social Media for Business:
As I can sum it up with;
“Why You need to Hire Communication Managers to talk about Your Brand,
When it can talk for itself…
Let Your Brand do the Talking” — Think Social Media
Companies are eager to utilize this new age advertisement, to reach to their customers. Lot of companies are doing a great job while Lot of companies are suffering to do justice to their money, effort and time. They are unable to justify their presence on social media. The Question remains why ?
The answer is very simple, “Lack of Knowledge, Strategy”,
Being a Social Media Marketer, Let me tell you some important ingredients and their importance for your social media!
Apart from these, Analytical Reports are very Crucial!
Social Media Strategy: The Most important ingredient of your Social Media Presence. Social Media is not as easy as it looks. You need to have a proper social media strategy in place to succeed. The Objective of each Social Network, to be explored needs to be defined and all networks should be updated accordingly!
You should always analyse your Campaigns and rework on it continuously!
Lack of Social Media Strategy is one of the Biggest Reasons why Lot of Brands Fail to capitalise on Social Media!
We all know developing fan page is quite simple. Just an add on, the Brand Page should be in-line with your Overall Brand Objective.
Designing is very critical ingredient, make sure your designs (including your cover pic and profile pics) attract your target audience”
Applications help you to get Noticed! And also this will help you to get Competitive Advantage!
Content: Keeps your fans/followers engaged. So Content is very important. You need to understand which type of content is liked by your target audience. Content Management is the most important factor when it comes to social media.
Content can make or break your Brand!
After your online infrastructure is ready, now you need to understand how to get TRAFFIC ??
Traffic is Very Crucial but Big Headache!
Without Traffic, Your Social Media is Like a Great, Branded, and Well Maintained Shop,
with Wonderful Collection but Just that it is Located in the Forest!
Solution is Facebook Paid Ads!
For example, incase of Facebook, your Fan Page is like any shop in the locality wherein there are other 900 Million shops! So how do you make people aware about your SHOP!
Also you can link your Brand with different online Groups and Communities to drive the traffic from niche conversations. Participating in Groups is very important when you talk about LinkedIn”
ADS: Facebook ads and sponsored stories are one of the most important sources of generating traffic! These paid ads give you competitive advantage! You can increase your social presence and awareness.
Ads act like the Lifeblood of your Brand on Social Media, as they Generate Traffic, awareness, aid in Brand Recall and definitely help in Increasing your Revenue.
All these components give Life to your Brand on social networks. And Lack of one can lead to a disaster.
It is like a drug dose, if you don’t take full dose of medicines as prescribed by doc, it won’t be of any use, similar in case of social media, if you are not utilizing all the above in proper way, Your social media is destined to FAIL!
Don’t think that I am trying to give Gyan Sessions to you; this is all based on my Practical Knowledge, wherein we at Enthusionz have created lot of Social Brands.
As Jackie Huba rightly says,
“Today people don’t trust companies. One of the things marketers want to do is Humanize their Brand. What better way to do it than put a Live Person in front of them”
My Next post will be on the ROI of Social Media, wherein we would like to give an example of the Social Brand which we created and the revenue which the company was able to generate through the campaigns! Stay tuned!
“Social Media” – The term which can be heard everywhere, nowadays; whether you are watching television, reading newspaper, surfing net or just having a discussion over a cup of Tea with your friend! Social Media is conquering nook and corners of the world, it has infact conquered your mind and the Soul!
If you ask me to define Social Media, I would say, it is a “Lifeline” which you can gift to your Brand“,
Social Media does nothing as wonderful as giving “Life” to your Brand! It gives Brand the Freedom of Expression.
Social Media is indeed the biggest Marketing Revolution of 21st Century. It has changed the way Brands used to communicate and respond.
So Now the Question arises whether being “Just” present on Social Media Network” is enough for the Brand or the Company??
Being a Social Media Marketer, (still in learning phase) I would say,
Being “Just” present on Facebook or any other Social Media Network without any Proper Strategy is Like standing on a High Street, on the busy weekend, that too Fully Naked“
Can You afford that, If Yes? Then You are doing a wonderful Job, You are letting Your Brand to be ripped in Public!
Think in this manner, If there is any negative article in newspaper regarding your brand, it goes to particular region and stays for a day or two or at max a week,
But if the same thing goes online, it spreads like “Fire”, anybody, anywhere can access it and stays there forever! You can “Google” it even after decades. Afterall “Google” is shaping as the Memory Center of the Techno_Man!
Social Media needs a proper strategy. We need to understand the power of Social Media. It can do wonders for the Brand, if Managed properly.
Being on Social Media(eg, Facebook) is Like having a Shop on the high street where you have 900 million people around you!
So you cannot afford to have a Shop which is Looking Pathetic, Not Maintained properly, Not Representing the Brand which you want to create.
So What you need to do is “Have a Shop which attracts your Customers and sends right signals to them”.
As “David Meerman Scott” rightly says,
“You can Buy attention (Advertising)
You can Beg for attention from the media (PR)
You can Bug people one at a time to get attention (Sales)
You can Earn attention by creating something interesting and valuable and then publishing it online for free”
It is advised not to take any chances with Social Media, either be present properly or don’t even try to have a social profile!!
Call is Yours! You can even Neglect this “Biggest Marketing Revolution of 21st Century” –
As Weirdest things Still happen in this world..!!